The Screaming O made a surprise guest appearance on the telly with hit UK comedy talk show “Celebrity Juice,” when cheeky host Keith Lemon handed his puzzled co-host Holly Willoughby a few RingOs without telling her what exactly she was holding.

Her hearing was conveniently impaired by noise-canceling headphones, allowing Lemon to lackadaisically inform her that what he was about to give her was in fact a cockring and not a tasty treat.

But he made sure to mumble his “They’re penis rings – you put your penis in them,” warning so lip reading wasn’t an option and, lo and behold, Willoughby promptly unwrapped a red RingO and took a bite.

“I think it’s for your pleasure more than ours,” Lemon joked.

Embarrassed, Willoughby shoved the RingOs back at Lemon and suggested he’d benefit more from stretching one on himself. And, as a good TV show host should, he turned his back to the audience (ah, British modesty) and attempted to do just that.

Fortunately RingOs are perfectly OK to be bitten – though we recommend having sex with them instead – and Willoughby’s irritated recommendation was a good one! The RingO helps men of all sexual lifestyles maintain a harder erection and last longer during sex – who wouldn’t benefit from that?

Watch a clip (starting at the 4:28 mark) here:

[Screaming O RingO on Celebrity Juice]

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