The Screaming O turned Las Vegas into a dude ranch this week at the International Lingerie Show when we announced our brand new RingO Ranglers, 3 unique erection rings with a hogtied fit that turns ordinary cowboys into bucking broncos!

To celebrate we invited the industry to the Screaming O Saloon for a rowdy ride through RingO Rangler territory with a spaghetti western photo booth that roused everyone’s inner cowpokes and left them tugging at their bootstraps with excitement!

Our new convenient Condom Candy Bowls and RingO 3-Packs also made a special debut and by the time we were ready to leave Las Vegas we had the entire industry on the Screaming O bandwagon.

The very best of our photo booth pics were posted on Instagram, Twitter and Facebook in all their Wild West glory. Follow @screamingo to see what you missed! Recognize anyone?

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The Screaming O and its groundbreaking Studio Collection were honored with an overwhelming six nominations in leading categories at the upcoming AVN ‘O’ Awards, taking place Sept. 11 during the International Lingerie Show (ILS). This marks the fourth international awards show in which The Screaming O has been recognized for outstanding product design, packaging and marketing this year.

The Screaming O was named in the Outstanding Powered Product, Outstanding Enhancement Product, Outstanding Debut Product, Outstanding Product for Women, Outstanding Packaging, and Outstanding Marketing Campaign categories for its range of powerful mini vibes, sexual enhancement accessories, and high-impact sales support tools that have made the brand a mainstay in adult retail stores online and around the world.

The chic and discreet Studio Collection was named for Outstanding Packaging and Outstanding Marketing Campaign for its fashionably designed promotional tools and eye-catching photography that showcase the line’s stylish designs. Each product, cleverly disguised as a cosmetic found in most women’s makeup kits, is featured in high-impact packaging utilizing common design elements found in mainstream drug and department stores.

The latest and greatest packaging design features more product details with features and benefits highlighting with eye-catching detail. And with matching signage, a brand new slatwall plan-o-gram and display header, and display posters the Studio Collection has set a new industry standard of innovation.

The Studio Collection also now features new and improved versions of the top-selling Lipstick, Mascara and Makeup Brush vibes with a 60 percent more powerful motor, secure battery compartment, and improved ergonomics to make the user’s experience even more pleasurable.

The Studio Collection Makeup Brush Vibe is in the running for Outstanding Debut Product and Outstanding Product for Women. The 4-function Makeup Brush features a unique multi-function vibrating sensation by using varying size silicone “bristles” to stimulate the skin for a spectrum of sensations for an exciting, one-of-a-kind experience.

The Studio Collection Lipstick Vibe was named in the Outstanding Powered Product Category for its super-powered vibrating motor and soft silicone sensation-focusing flex tip. The Lipstick Vibe offers a sophisticated and stylish alternative to traditional plastic vibes with a 4-function motor that makes it a stand-out mini vibe.

OBalm™ Gloss, an L-arginine-based climax gel, landed an Outstanding Enhancement Product nomination for its unique formula that aids in heightening sensation and incresing frequency of orgasms. And fashionably concealed as a tube of high-end lip gloss, OBalm Gloss amplifies intense sensual effects discreetly without onlookers batting an eyelash.

The 2012 ‘O’ Awards is scheduled Sept. 11, 2012 with more details to follow. The “O” Awards is the pinnacle event planned during the International Lingerie Show at the Rio Hotel & Casino in Las Vegas Sept. 10-12, 2012.

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The International Lingerie Show is a huge conference for the adult retail stores that stock The Screaming O and is the place where the biggest names in sex toy and product design debut all kinds of new stuff for people to fornicate with.

Adultcon is a famous trade show where porn fans flock to see their favorite starlets, a boob or two, and to see what new sex toys are out there for them to test out.

So there we were, buzzing around at both shows and balancing our first Screaming Orgasm contest where Adultcon fans could take a stab at their best O-face-induced moans and groans on stage.

We also thought up the genius Vibrating Kiss contest where ladies and gents wore our Vibrating Ring in their mouths while making mouth whoopee to the delight of the huge crowd.

Everyone got free shirts and believe it or not (though come on, it’s a sex show) writhing sexcapades broke out on the Adultcon show floor as the vibrating electricity from The Screaming O’s hullabaloo penetrated everyone’s psyches.

The ILS Show was just a successful, just with less cleavage and a lot more business. The Screaming O left both shows with heads spinning and mouths grinning – you always know it’s been a successful Vegas trip when even your hangover feels happy!

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The Screaming O made its International Lingerie Show debut this year in beautiful and scandalous Las Vegas where we hobnobbed with seasoned – and some lifelong – members of the adult industry who were more than pleased to see what we had on the table.

Buyers from the country’s top retail chains lined up at our booth to check out our flagship sex toy, the original disposable Vibrating Ring, and see what else we have in store for the rest of the year. Even the distributors were captivated by the ring that just kept vibrating and buzzing in their hands – they barely noticed adult superstar Aurora Snow posing topless for photos right next to us.

Everyone left the show with Screaming O T-shirts and several tester rings. Chances are they were tested out that night…would YOU want to wait til you got home? Us neither.

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