One of the perks of working at a major sex toy company like The Screaming O is our frequent trips to Las Vegas to give Lady Luck something to buzz about. This weekend we’re packing our bags, shining our shoes, and channeling our inner showgirls to prepare for the International Lingerie Show. Sex toys, garter belts and gambling – oh my! (Yes please!)

But it’s not all pleasure – there’s buzz-iness to be done and the Screaming O team will have a massive booth displaying the latest and greatest product lines that’ll soon be on store shelves and ready to buy! We’ve gotten a little friskier this year and these new releases were designed for double-takes (and maybe a giggle or two).

We don’t want to show our cards, but since you’re here we thought you might like a sneak preview of what’s to come and be in the know before everyone else:

In honor of this season’s obsession with mustaches (they’re everywhere!) and just in time for November “Movember” celebrations, we’ve created the MustachiO™ vibrating “FUN-stache.” This is the world’s first vibrating mustache and an absolute must-have for anyone who’s ever wanted to channel his or her inner gentleman. (And give a great mustache ride, too!) This faux mustache is made of silicone and features a single-speed motor and a Fancy Strap that comfortably keeps the mini vibe in place, right where you want it.

We’ve also found a new way to make your Bullet vibe your new best friend with the AmigO™ series of silicone sleeves, which fit cover any super-powered or three-speed plus pulse Screaming O Bullet. There are three shapes to choose from: Gia has a smooth rounded curve that hits the perfect spot; Camille has a dual-ended design that cradles your pleasure zone; and Allie has soft extended ticklers that seriously excite your senses.

And we’re introducing another new luxury vibrating ring with the PrimO™ Apex, a 100% silicone vibrating ring featuring a vertically positioned head and a powerful 4-function motor for smooth sensations.

Have we revealed too much? There are more than few other exciting new sex toys and novelties in our docket but, honestly, we like to make you squirm with anticipation. So stay tuned to find out what else we have in store or – if you’re feeling lucky – sneak over to Vegas to see if you can get a sneak peek in person. The odds might be on your side!

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The Screaming O® has hit the ground running after a tremendously successful ANME Founders Show, where the team spent each day fielding back-to-back meetings, high-volume orders and endless industry excitement. With the highly anticipated preview of more than 10 brand new products, The Screaming O left the industry on its toes with retailers eager to introduce each new item to consumers around the world.

Among the ring-related unveilings were the new DoubleO™6 and DoubleO™8, two super-powered double-rings for an extra-secure fit, and the Apex, the latest vibrating erection ring from the novel PrimO™ luxury silicone line. Also making its debut was the new Screaming O Climax Cream, a tasteless and odorless pleasure enhancer that helps women reach orgasm quicker and easier.

The three-piece AmigO™ collection of super-powered bullets with reusable silicone sleeves, each uniquely shaped to hit the right spot, impressed buyers with their fun and compact design. And two of the surefire hits were the O Man® collection of vibrating C&B rings and Paco’s Taco ™ Stroker, The Screaming O’s very first forays into intimate products designed for men. Featuring a unique open-faced design, ultra-soft texture, and Paco’s Sauce lubricant included, this impulse-purchase puts pleasure in the palm of his hand – literally!

But the real buzz from the booth came from the MustachiO™ vibrating “FUN-stache,” a silicone faux mustache featuring a single-speed motor and a Fancy Strap to keep it in place. Attendees were invited to take a “‘stache ride” and pose with the clever novelty, which has been pegged as the summer’s hottest impulse purchase.

“We had such a great show and love showing the industry all of the new products we’ve been keeping secret for so long,” The Screaming O representative Conde Aumann said. “The industry has never seen products like these, and some are brand new to our repertoire, so it certainly was exciting to hear what our friends and colleagues thought. Thanks to everyone who came to visit, and we can’t wait to fill your orders!”

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The Screaming O turned Las Vegas into a dude ranch this week at the International Lingerie Show when we announced our brand new RingO Ranglers, 3 unique erection rings with a hogtied fit that turns ordinary cowboys into bucking broncos!

To celebrate we invited the industry to the Screaming O Saloon for a rowdy ride through RingO Rangler territory with a spaghetti western photo booth that roused everyone’s inner cowpokes and left them tugging at their bootstraps with excitement!

Our new convenient Condom Candy Bowls and RingO 3-Packs also made a special debut and by the time we were ready to leave Las Vegas we had the entire industry on the Screaming O bandwagon.

The very best of our photo booth pics were posted on Instagram, Twitter and Facebook in all their Wild West glory. Follow @screamingo to see what you missed! Recognize anyone?

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The Screaming O and its groundbreaking Studio Collection were honored with an overwhelming six nominations in leading categories at the upcoming AVN ‘O’ Awards, taking place Sept. 11 during the International Lingerie Show (ILS). This marks the fourth international awards show in which The Screaming O has been recognized for outstanding product design, packaging and marketing this year.

The Screaming O was named in the Outstanding Powered Product, Outstanding Enhancement Product, Outstanding Debut Product, Outstanding Product for Women, Outstanding Packaging, and Outstanding Marketing Campaign categories for its range of powerful mini vibes, sexual enhancement accessories, and high-impact sales support tools that have made the brand a mainstay in adult retail stores online and around the world.

The chic and discreet Studio Collection was named for Outstanding Packaging and Outstanding Marketing Campaign for its fashionably designed promotional tools and eye-catching photography that showcase the line’s stylish designs. Each product, cleverly disguised as a cosmetic found in most women’s makeup kits, is featured in high-impact packaging utilizing common design elements found in mainstream drug and department stores.

The latest and greatest packaging design features more product details with features and benefits highlighting with eye-catching detail. And with matching signage, a brand new slatwall plan-o-gram and display header, and display posters the Studio Collection has set a new industry standard of innovation.

The Studio Collection also now features new and improved versions of the top-selling Lipstick, Mascara and Makeup Brush vibes with a 60 percent more powerful motor, secure battery compartment, and improved ergonomics to make the user’s experience even more pleasurable.

The Studio Collection Makeup Brush Vibe is in the running for Outstanding Debut Product and Outstanding Product for Women. The 4-function Makeup Brush features a unique multi-function vibrating sensation by using varying size silicone “bristles” to stimulate the skin for a spectrum of sensations for an exciting, one-of-a-kind experience.

The Studio Collection Lipstick Vibe was named in the Outstanding Powered Product Category for its super-powered vibrating motor and soft silicone sensation-focusing flex tip. The Lipstick Vibe offers a sophisticated and stylish alternative to traditional plastic vibes with a 4-function motor that makes it a stand-out mini vibe.

OBalm™ Gloss, an L-arginine-based climax gel, landed an Outstanding Enhancement Product nomination for its unique formula that aids in heightening sensation and incresing frequency of orgasms. And fashionably concealed as a tube of high-end lip gloss, OBalm Gloss amplifies intense sensual effects discreetly without onlookers batting an eyelash.

The 2012 ‘O’ Awards is scheduled Sept. 11, 2012 with more details to follow. The “O” Awards is the pinnacle event planned during the International Lingerie Show at the Rio Hotel & Casino in Las Vegas Sept. 10-12, 2012.

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(There’s a reason why we keep winning awards for our marketing genius!)

Celebrating our spinning display racks, which grace the counters and shelves of the country’s top adult stores, boutiques and even convenience marts, the Scream Team donned new outfits devoted to the spinner theme.

With propeller hats, short shorts and our tiny telltale red Screaming O tops, our bombshell babes sat atop classic Sit N Spin toys (remember those?) and had their fans spin them around for the chance to win a ton of prizes.

Maneuvering on those things certainly wasn’t easy, but boy did we get a LOT of people eager for the chance to send our ladies spinning into oblivion – oh and for the hope to take home free vibrators, fun toys and even gift baskets packed with The Screaming O goodies.

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The Screaming O made its International Lingerie Show debut this year in beautiful and scandalous Las Vegas where we hobnobbed with seasoned – and some lifelong – members of the adult industry who were more than pleased to see what we had on the table.

Buyers from the country’s top retail chains lined up at our booth to check out our flagship sex toy, the original disposable Vibrating Ring, and see what else we have in store for the rest of the year. Even the distributors were captivated by the ring that just kept vibrating and buzzing in their hands – they barely noticed adult superstar Aurora Snow posing topless for photos right next to us.

Everyone left the show with Screaming O T-shirts and several tester rings. Chances are they were tested out that night…would YOU want to wait til you got home? Us neither.

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