The Screaming O® has hit the ground running after a tremendously successful ANME Founders Show, where the team spent each day fielding back-to-back meetings, high-volume orders and endless industry excitement. With the highly anticipated preview of more than 10 brand new products, The Screaming O left the industry on its toes with retailers eager to introduce each new item to consumers around the world.

Among the ring-related unveilings were the new DoubleO™6 and DoubleO™8, two super-powered double-rings for an extra-secure fit, and the Apex, the latest vibrating erection ring from the novel PrimO™ luxury silicone line. Also making its debut was the new Screaming O Climax Cream, a tasteless and odorless pleasure enhancer that helps women reach orgasm quicker and easier.

The three-piece AmigO™ collection of super-powered bullets with reusable silicone sleeves, each uniquely shaped to hit the right spot, impressed buyers with their fun and compact design. And two of the surefire hits were the O Man® collection of vibrating C&B rings and Paco’s Taco ™ Stroker, The Screaming O’s very first forays into intimate products designed for men. Featuring a unique open-faced design, ultra-soft texture, and Paco’s Sauce lubricant included, this impulse-purchase puts pleasure in the palm of his hand – literally!

But the real buzz from the booth came from the MustachiO™ vibrating “FUN-stache,” a silicone faux mustache featuring a single-speed motor and a Fancy Strap to keep it in place. Attendees were invited to take a “‘stache ride” and pose with the clever novelty, which has been pegged as the summer’s hottest impulse purchase.

“We had such a great show and love showing the industry all of the new products we’ve been keeping secret for so long,” The Screaming O representative Conde Aumann said. “The industry has never seen products like these, and some are brand new to our repertoire, so it certainly was exciting to hear what our friends and colleagues thought. Thanks to everyone who came to visit, and we can’t wait to fill your orders!”

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The Screaming O  is set to unveil a selection of new product series as part of its top-selling Screaming O and award-winning Studio Collection™ lines at the upcoming eroFame Show Oct. 3-5 in Hanover, Germany. The expanded product collections feature new innovative mini vibes and “sexcessory” designs with matching merchandising kits customizable to fit every international retailer’s unique needs.

The Studio Collection of sexcessories cleverly disguised as cosmetics has expanded with three new additions as part of every woman’s makeup kit and stylishly fashioned into an object of her desire. A new informational slatwall plan-O-gram and high-impact signage designs also will share the spotlight at The Screaming O booth.

The Screaming O’s namesake collection will feature new innovative vibe designs and merchandising opportunities that will keep men, women and couples coming back for more.

The dynamic booth design will feature brand new countertop displays and slatwall plan-O-grams that highlight the Screaming O and Studio Collection product lines making it even easier to convert curiosity into sales. With product descriptions and clearly labeled categories on each unit, consumers can shop smart, buy happy, and head home excited.

The 2012 eroFame Show is a B2B trade convention scheduled Oct. 3-5 in Hanover, Germany, at the EXPO Fairgrounds. For more information, visit http://www.erofame.eu/en.

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