Get ready for a colorful weekend with The Screaming O, ID Lubricants and more than 400,000 members of the LGBT community!

Starting June 7 at 5 p.m., Los Angeles will come alive with the sounds of live music and dance as men and women of all lifestyles flood the streets of West Hollywood in celebration of LA PRIDE! And The Screaming O is joining the lube connoisseurs at ID Lubricants to help man their booth and spread the Pride Vibe Sunday, June 9, from 2-5 p.m.

Armed with free condoms, O Balm^® Climax Creme and ID Millennium lube packets, The Screaming O will take to the colorful streets to promote safe, fun sex and diversity around the world. This interactive environment is the perfect place for these two popular brands to come together and bring some buzz to the annual LGBT pride celebration.

“This is The Screaming O’s first official LA PRIDE presence and we’re pleased to share it with one of the most respected and popular lubricant brands in the business,” The Screaming O representative said. “We can’t wait to be a part of this renowned annual event and spread a fun sex-positive message with the help of our stimulating street team. See you there!”

The ID Lubricants booth will be located near the entrance to the LA PRIDE festival at the intersection Santa Monica and San Vicente boulevards.

Held annually in beautiful West Hollywood Park, LA PRIDE is the largest LGBT gathering in southern California with live entertainment, interactive events, and special exhibitions in support of the colorful and creative community. The festival will take place June 7-9 with the famous parade scheduled June 9 at 11 a.m.