Starting June 7 at 5 p.m., Los Angeles will come alive with the sounds of live music and dance as men and women of all lifestyles flood the streets of West Hollywood in celebration of LA PRIDE! And The Screaming O is joining the lube connoisseurs at ID Lubricants to help man their booth and spread the Pride Vibe Sunday, June 9, from 2-5 p.m.

Armed with free condoms, O Balm^® Climax Creme and ID Millennium lube packets, The Screaming O will take to the colorful streets to promote safe, fun sex and diversity around the world. This interactive environment is the perfect place for these two popular brands to come together and bring some buzz to the annual LGBT pride celebration.

“This is The Screaming O’s first official LA PRIDE presence and we’re pleased to share it with one of the most respected and popular lubricant brands in the business,” The Screaming O representative said. “We can’t wait to be a part of this renowned annual event and spread a fun sex-positive message with the help of our stimulating street team. See you there!”

The ID Lubricants booth will be located near the entrance to the LA PRIDE festival at the intersection Santa Monica and San Vicente boulevards.

Held annually in beautiful West Hollywood Park, LA PRIDE is the largest LGBT gathering in southern California with live entertainment, interactive events, and special exhibitions in support of the colorful and creative community. The festival will take place June 7-9 with the famous parade scheduled June 9 at 11 a.m.

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In a feat never thought possible, the world’s first vibrating lubricant has officially arrived after a year-long collaboration between The Screaming O and ID Lubricant and is slated to be the industry’s most significant innovation since stretchy silicone.

This groundbreaking lubricant was developed using patented liquivibrotic technology, which transmits subtle vibration through the lubricant’s unique molecular structure for a never-before-felt sexual experience.

“We wanted to find a way to combine the pleasure of a vibrator with the smooth glide of a quality lubricant to create a one-of-a-kind sex enhancer that would blow everyone’s minds,” The Screaming O representative said. “We teamed with ID Lubricant because they have the most advanced lab facility in town and a premium product and together we created a breakthrough that no one else thought possible.”

This revolutionary lubricant is available only in a water-based formula, as its hydrogen-based oxidization allows for the liquivibrotic stimulation to transfer smoothly to the user. A silicone-based version currently is being reformulated to accommodate its slick consistency, and once their joint laboratory finalizes the formulation the two companies are expected to be considered for the Nobel Prize in Chemistry.

“ID Lubricant is honored to be a part of this exciting development and it was a pleasure to work with The Screaming O and our joint team of rocket scientists,” Haskell said. “Together we were able to incorporate the power of vibration into liquid form and made a technological discovery that even Bill Gates would envy!”

The Screaming O and ID Lubricant will debut the game-changing lube at an upcoming industry event pending approval of the product’s proposed brand name, which currently is in the midst of legal deliberation.

To learn more and enter the contest to name the NEW vibrating lubricant, head to…  april fools

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